Content marketing is one of these buzz phrases that has been bouncing about in the industry with businesses big and small trying to grasp the concept and integrate it into their process flows or completely ignore and hope it will go away. At KST Marketing, we are huge believers in the benefits content marketing can bring to our clients and here we explain why.
What is content marketing?
With content marketing you create awesome stuff that is meaningful to your clients while representing your brand and make sure you distribute it for maximum exposure. Easy peasy, right?!
How Content Marketing Works for You
What this actually means for example is that organizing an event for your potential clients stops being just a one off event that will hopefully bring you some business but – by cleverly using digital tools and classic PR tools – a full opportunity for conversation – before, during and after the event in a way that brings you the most value for money.
It can also mean that your website or blog posts are not dry, boring words that emptily repeat your generic keywords, but actual articulate chances to educate, delight, entertain and not forget convert your potential clients while still achieving the desired SEO effect.
Content Marketing Helps You Find Your Words – the Right Words
Content marketing starts with what your clients are about and matches that with what your brand has to offer in a seamless, subtle way. And that is why with content marketing working for you, you will never struggle to find things to say on your website, social media and emails, brochures and catalogues as content marketing can be the backbone of all communication, centered around your unique selling points but dressed for your potential clients to enjoy and engage with.
More than that, content marketing helps you with artwork, images and all visuals that make social media so wildly successful and addictive.
Seamless integration of various disciplines
Content marketing might not be a completely new and alien concept, as it integrates various well-known disciplines: communications and graphic design, search engine optimization and social media, email marketing and demand generation. The innovation lies in combining all these disciplines articulately and skillfully to bring you the best benefits.
A measurable way to spend your money
We believe content marketing is efficient and fun at the same time, not to mention measurable. We have tools to measure how your audiences grow and engage with your brand in a disciplined, purposeful way: we look at website traffic and bounce rates, at social media followers and engagement, at click rates and conversion rates.
Contact us today and we will build a customised plan that fits your business!